So our beta site featuring the Paranormals has finally gone live, after months of technical issues we are up and running. I'd begun to think over the past few months that this day would never arrive. You get hip-deep in a project of this size and it's hard to see that white glowing light at the end of the tunnel for anything other than an oncoming train.
And yet, here we are.
Now, of course, it's a question of how to get people to come look at what we've done. As always that's the trickiest bit. You know you have something good, something worthwhile and entertaining, but you need to convince everyone else in the world of it as well. Sure there's a certain amount of word of mouth and grassroots level work you can do (and believe me, I'm doing it), but a heckuva lot depends on sheer, unmitigated dumb luck. Did you launch at the right time? Are people too distracted by some other pop culture/web entity to even recognize you exist? Will they even hear about you in the first place?
It's all a bit of a crapshoot really. But I suppose that's when faith really comes into the equation, do you believe deep down that what you've produced is worthy of their attention? I have that faith in The Paranormals, but then again I'm pretty biased. See I like the basic concept, and I love what our incredibly talented writer and artist have done with it. I love the stories, I love the characters, and I think others will too. I think you will, if you give it a chance.
And if you do, do me a favor and pass the link on to a friend, ok?